Fantastic Plastic

Procter & Gamble was looking for an innovative way to raise awareness about the plastic problem in the ocean.  371 productions laid out a beautiful and compelling VR experience that would build empathy for 3 species effected by the plastic problem. Our role was to create a prototype that would illustrate our proposed art style and visual fidelity for the underwater experience in 2 weeks. Executives from P&G commented on our ability to provide a test experience that exceeded their expectations and was better looking than other VR experiences that they had seen.